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In Terms of New Product Adoption, Early Adopters Are Consumers

Question 108

Multiple Choice

In terms of new product adoption, early adopters are consumers who


A) have limited means and are likely to adopt products only if the products are widely popular and the risk associated with buying them is minimal
B) purchase the product early in the lifecycle and are opinion leaders in their communities
C) are successful, sophisticated, and receptive to new technologies; their purchases reflect cultivated tastes for upscale products
D) are more risk averse but enjoy the status of being among the first in their peer groups to buy what will be a popular product

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