Controlled test marketing
A) simulates purchase environments in that target consumers are observed in the product-related decision-making process.
B) offers a new product to a group of stores and then evaluates the market reaction to it
C) involves developing a prototype of the new product and then soliciting consumer reaction
D) simulates the usage situation for a new product to determine when and how the new product would be purchased

Question

Quizplus · Accepted Answer

Controlled test marketing involves offering a new product to a limited group of stores to evaluate consumer reactions and market performance before a wider release.

Controlled Test Marketing