In terms of new product adoption, early majority are consumers who
A) have limited means and are likely to adopt products only if the products are widely popular and the risk associated with buying them is minimal
B) purchase the product early in the lifecycle and are opinion leaders in their communities
C) are successful, sophisticated, and receptive to new technologies; their purchases reflect cultivated tastes for upscale products
D) are more risk averse but enjoy the status of being among the first in their peer groups to buy what will be a popular product
Correct Answer:
Verified
Q104: Simulated test marketing
A) simulates purchase environments in
Q105: Controlled test marketing
A) simulates purchase environments in
Q106: In using controlled test marketing, all of
Q107: In terms of new product adoption, innovators
Q108: In terms of new product adoption, early
Q110: In terms of new product adoption, late
Q111: In terms of new product adoption, laggards
Q112: The introduction stage of the product life
Q113: The growth stage of the product life
Q114: The maturity stage of the product life
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