In terms of new product adoption, laggards are consumers who
A) have limited means and are likely to adopt products only if the products are widely popular and the risk associated with buying them is minimal
B) are the last to adopt new products and who do so only in the late maturity stage of the product life cycle
C) are successful, sophisticated, and receptive to new technologies; their purchases reflect cultivated tastes for upscale products
D) are more risk averse but enjoy the status of being among the first in their peer groups to buy what will be a popular product
Correct Answer:
Verified
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