In the screening process of new product ideas, all of the following should be taken into consideration except
A) developing a superior product that delivers unique benefits to the users, rather than a "me-too" undifferentiated product
B) selecting a target market that is a large, attractive, growth market
C) establishing that there is a fit between the new product requirements and the resources, skills, and experiences of the firm
D) ensuring that the new product does not duplicate or is similar to competing products

Question

Quizplus · Accepted Answer

In the screening process of new product ideas, the following should be taken into consideration:the product should be superior, delivering unique benefits to users, rather than a "me-too" undifferentiated product-such superiority is derived from design, features, attributes, specifications, and product positioning; the target market should be a large, attractive, growth market, where the product is perceived as important, where demand for it has been stable over time, and where customers are profitable and price-insensitive; there should be a fit between the new product requirements and the resources, skills, and experiences of the firm with regard to management capabilities, technical support, research and development, manufacturing skills, sales and distribution skills, and the firm's channel of distribution. However, ensuring that the new product does not duplicate or is similar to competing products is not a concern at this stage.

In the Screening Process of New Product Ideas, All of the Following