In Terms of New Products, Discontinuous Innovations Are Innovations That

In terms of new products, discontinuous innovations are innovations that

A) create new industries or new standards of management, manufacturing, and servicing, and that represent fundamental changes for consumers, entailing departures from established consumption
B) do not significantly alter consumer behavior, but represent a change in the consumption pattern
C) have no disruption on consumption patterns and involve only product alternatives, such as new flavors or a new product that is an improvement over the old offering
D) none of the above