In terms of the Boston Consulting Group matrix, a high relative market share would indicate that a particular brand has
A) more market share than competitors
B) a high percentage of the total market
C) a high percentage of the market compared to competitors
D) more than 10 percent of the total market share

Question

Quizplus · Accepted Answer

A high relative market share indicates that a particular brand has a high percentage of the market compared to competitors.

In Terms of the Boston Consulting Group Matrix, a High