In terms of the Boston Consulting Group Matrix, a star is characterized as a
A) high market share, high industry growth product that creates profits, but requires additional investment
B) high market share and slow industry growth product that generates a large amount of cash, in excess of the reinvestment required to maintain market share
C) low market share and high industry growth product that requires more cash investment than it generates
D) low market share and low industry growth product
Correct Answer:
Verified
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