Branding adds value to a product by enhancing the augmented product aspect of the product.
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Q137: A product is defined as any offering
Q138: Products include goods, which refer to intangible
Q139: When all competitors within an industry offer
Q140: Homogeneous shopping goods vary little in terms
Q141: Heterogeneous shopping goods vary significantly in terms
Q143: All products benefit from branding, including commodity-type
Q144: Brands that have a high consumer awareness
Q145: Brand sponsor decisions involve determining if the
Q146: The battle of the brands is defined
Q147: In terms of the battle between manufacturers
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