Brand sponsor decisions involve determining if the brand should be sold as a manufacturer's brand, a dealer brand, a retailer brand, a wholesaler brand, distributor brand, or a generic brand.

Question

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Brand sponsor decisions involve choosing the type of brand strategy, including options like manufacturer's, dealer, retailer, wholesaler, distributor, or generic brands, to align with marketing and distribution goals.

Brand Sponsor Decisions Involve Determining If the Brand Should Be