A primary danger to using a line extension strategy is that brand extensions could sabotage the core brand.
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Q143: All products benefit from branding, including commodity-type
Q144: Brands that have a high consumer awareness
Q145: Brand sponsor decisions involve determining if the
Q146: The battle of the brands is defined
Q147: In terms of the battle between manufacturers
Q149: Packaging is an important marketing communication tool
Q150: Packaging costs anywhere from a few percent
Q151: Packaging is a very important product feature
Q152: The package contains and protects the product
Q153: Most companies are driven by the product
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