The package contains and protects the product during shipping, handling, and storage.
Correct Answer:
Verified
Q147: In terms of the battle between manufacturers
Q148: A primary danger to using a line
Q149: Packaging is an important marketing communication tool
Q150: Packaging costs anywhere from a few percent
Q151: Packaging is a very important product feature
Q153: Most companies are driven by the product
Q154: Although companies use multiple sources for new
Q155: Degree of product newness refers to the
Q156: The creation of new products may range
Q157: Competitors can sabotage a company's test marketing
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