Degree of product newness refers to the extent to which a good or service is different than what competitors offer.
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Q150: Packaging costs anywhere from a few percent
Q151: Packaging is a very important product feature
Q152: The package contains and protects the product
Q153: Most companies are driven by the product
Q154: Although companies use multiple sources for new
Q156: The creation of new products may range
Q157: Competitors can sabotage a company's test marketing
Q158: New product diffusion refers to the manner
Q159: The product portfolio is the totality of
Q160: In terms of the Boston Consulting Group
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