Although companies use multiple sources for new product ideas, the most obvious source is the firm's R & D department.
Correct Answer:
Verified
Q149: Packaging is an important marketing communication tool
Q150: Packaging costs anywhere from a few percent
Q151: Packaging is a very important product feature
Q152: The package contains and protects the product
Q153: Most companies are driven by the product
Q155: Degree of product newness refers to the
Q156: The creation of new products may range
Q157: Competitors can sabotage a company's test marketing
Q158: New product diffusion refers to the manner
Q159: The product portfolio is the totality of
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents