Consumer products are classified into five categories (convenience goods, preference goods, etc.) based on
A) the level of risk attributed to the purchase
B) the amount of effort involved in purchasing the product
C) the augmented services that are offered with the good
D) the level of risk attributed to the purchase and the amount of effort involved in purchasing the product

Question

Quizplus · Accepted Answer

Consumer products are classified into convenience goods, preference goods, shopping goods, and specialty goods, based on the level of risk attributed to the purchase and based on the amount of effort involved in the purchase.

Consumer Products Are Classified into Five Categories (Convenience Goods, Preference