Compared to the other categories of goods, the category that has the lowest level of risk and lowest level of purchase effort is
A) convenience goods
B) impulse goods
C) staples
D) emergency goods

Question

Quizplus · Accepted Answer

Convenience goods are inexpensive and purchased frequently, and include impulse goods that are bought without earlier planning; staples, which are bought routinely; and emergency goods, which are bought to address urgent needs. They have the lowest level of risk and purchase effort.

Compared to the Other Categories of Goods, the Category That