_____ are perceived as a higher risk purchase, therefore, consumers are willing to spend a greater amount of time and effort in searching for the right brand.
A) Convenience goods
B) Preference goods
C) Shopping goods
D) Specialty goods

Question

Quizplus · Accepted Answer

Shopping goods are perceived as higher risk goods that consumers are willing to spend a greater amount of purchase effort in searching for and evaluating.

_____ Are Perceived as a Higher Risk Purchase, Therefore, Consumers