Successful brand names should have all of the following characteristics except for
A) be easy to pronounce, memorable, and distinct
B) be current words that describe an object or the name of concrete objects
C) suggest the product's traits and/or benefits
D) be easy to translate into other languages
Correct Answer:
Verified
Q178: _ are convenience goods that become differentiated
Q179: _ are perceived as a higher risk
Q180: _ are goods that are the ultimate
Q181: Although it has lost some brand value
Q182: Consumer perception of a particular brand is
Q184: The _ is the part of the
Q185: A _ is a distinctive mark, sign,
Q186: Tony the tiger used for Kellogg's Frosted
Q187: Counterfeiters of established brands are successful for
Q188: The most successful strategy of combating counterfeiters
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