_____ are goods that are the ultimate in differentiation and brand loyalty where only the chosen brand is acceptable to the consumer.
A) Convenience goods
B) Shopping goods
C) Preference goods
D) Specialty goods

Question

Quizplus · Accepted Answer

Specialty goods are products that have unique characteristics and brand identification for which a significant group of buyers is willing to make a special purchasing effort.

_____ Are Goods That Are the Ultimate in Differentiation and Brand