In terms of the length of the product life cycle, a _____ is a general form of popular expression that can last for a longer period of time, even decades, or can be cyclical in nature.
A) style
B) fad
C) fashion

Question

Quizplus · Accepted Answer

A style is a general form of popular expression that can last for a longer period of time and can be cyclical in nature, unlike a fad which is short-lived, or fashion which tends to change more frequently.

In Terms of the Length of the Product Life Cycle