In terms of the Boston Consulting Group matrix, _____ are products that generate large amounts of cash, in excess of the reinvestment required to maintain market share.
A) cash cows
B) dogs
C) question marks or problem children
D) stars

Question

Quizplus · Accepted Answer

Cash cows are products with a high market share in a low-growth market, generating more cash than needed for maintenance, thus providing excess cash.

In Terms of the Boston Consulting Group Matrix, _____ Are