In terms of the Boston Consulting Group matrix, _____ require more cash than they generate and the product becomes a liability unless it gains substantial market share through aggressive investment.
A) cash cows
B) dogs
C) question marks or problem children
D) stars

Question

Quizplus · Accepted Answer

Question marks or problem children require more cash than they generate because they have low market share in a high-growth market, and they need substantial investment to increase their market share.

In Terms of the Boston Consulting Group Matrix, _____ Require