Exploratory research is conducted early in the research process to assist researchers in defining the problem or identifying additional problems that need to be investigated.
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Q12: Advertising effectiveness research will determine if the
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Q14: Promotional research is an important determinant in
Q15: The third step of the marketing research
Q16: To help in defining the marketing problem,
Q18: The secondary data that may be most
Q19: Quality secondary data can help companies further
Q20: Collecting secondary data requires substantial expertise in
Q21: In terms of primary research, the research
Q22: Reliability is the extent to which data
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