Advertising effectiveness research will determine if the product's target market matches the viewing audience of the media being used for a particular advertisement.

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Advertising effectiveness research is frequently conducted to examine the effectiveness and appropriateness of advertisements aimed at individual markets. Advertising effectiveness can be evaluated by measuring viewers' recall of an advertisement, their attitude toward the ad, and the extent to which the ad persuaded the consumer to purchase the sponsor's product. Media research investigates the media that best fits with the company's target market and the company's advertising needs and ensures that advertising dollars are well spent.

Advertising Effectiveness Research Will Determine If the Product's Target Market