Test marketing involves testing new product performance in a limited area of a target market to estimate product performance in the overall market.
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Q4: Brand awareness research is a component of
Q5: Consumer segmentation studies identify profiles of different
Q6: Most product research is directed towards current
Q7: Concept testing research involves investigating an idea
Q8: Brand-name generation studies involve testing brand names
Q10: Channel performance and coverage studies involve identifying
Q11: Studies of premiums, coupons, and deals determine
Q12: Advertising effectiveness research will determine if the
Q13: Research reveals that the once-mysterious ways of
Q14: Promotional research is an important determinant in
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