Most product research is directed towards current products on the market.
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Q1: Marketing research addresses both broad and specific
Q2: Studies of industry trends, market characteristics, and
Q3: Buyer behavior research examines consumer brand preferences,
Q4: Brand awareness research is a component of
Q5: Consumer segmentation studies identify profiles of different
Q7: Concept testing research involves investigating an idea
Q8: Brand-name generation studies involve testing brand names
Q9: Test marketing involves testing new product performance
Q10: Channel performance and coverage studies involve identifying
Q11: Studies of premiums, coupons, and deals determine
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