Studies of industry trends, market characteristics, and market trends are conducted regularly by colleges and universities and shared with marketing professionals through published research articles and marketing associations such as the American Marketing Association.
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Q1: Marketing research addresses both broad and specific
Q3: Buyer behavior research examines consumer brand preferences,
Q4: Brand awareness research is a component of
Q5: Consumer segmentation studies identify profiles of different
Q6: Most product research is directed towards current
Q7: Concept testing research involves investigating an idea
Q8: Brand-name generation studies involve testing brand names
Q9: Test marketing involves testing new product performance
Q10: Channel performance and coverage studies involve identifying
Q11: Studies of premiums, coupons, and deals determine
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