Concept testing research involves investigating an idea for a new product, the feasibility of the product idea, and defining the target market for a new product idea.
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Q2: Studies of industry trends, market characteristics, and
Q3: Buyer behavior research examines consumer brand preferences,
Q4: Brand awareness research is a component of
Q5: Consumer segmentation studies identify profiles of different
Q6: Most product research is directed towards current
Q8: Brand-name generation studies involve testing brand names
Q9: Test marketing involves testing new product performance
Q10: Channel performance and coverage studies involve identifying
Q11: Studies of premiums, coupons, and deals determine
Q12: Advertising effectiveness research will determine if the
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