_____ should evaluate changes in buying patterns, potential competitive entrants, long-run cost pressures, and new technologies such as the Internet or multimedia retail kiosks.
A) Media research
B) Buyer behavior research
C) Channel performance and coverage studies
D) Product testing
Correct Answer:
Verified
Q147: _ studies involve the development and testing
Q148: To estimate product performance and preference in
Q149: To determine the overall product strategy for
Q150: Once a product has been developed, many
Q151: _ would evaluate competitors' share of existing
Q153: A plant/warehouse study should include all of
Q154: Advertising effectiveness can be evaluated in all
Q155: _ should identify the media that best
Q156: Pricing research would include all of the
Q157: The first step in the marketing research
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