The first step in the marketing research process is to define the issue or problem. The second step is to
A) examine secondary data for relevant information
B) conduct a primary research study
C) decide if an outside research firm will be used or if the research will be conducted internally
D) both a and b
Correct Answer:
Verified
Q152: _ should evaluate changes in buying patterns,
Q153: A plant/warehouse study should include all of
Q154: Advertising effectiveness can be evaluated in all
Q155: _ should identify the media that best
Q156: Pricing research would include all of the
Q158: The primary disadvantage of using an in-house
Q159: The objectives of the marketing research study
Q160: Research conducted early in the research process
Q161: _ involves observing and/or describing a phenomenon,
Q162: A research study that seeks to determine
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