The primary disadvantage of using an in-house staff to conduct marketing research is that
A) they will not have a good understanding of the problem
B) they are likely to lack the marketing research expertise needed to conduct the research
C) the cost of conducting the research internally
D) all of the above are disadvantages
Correct Answer:
Verified
Q153: A plant/warehouse study should include all of
Q154: Advertising effectiveness can be evaluated in all
Q155: _ should identify the media that best
Q156: Pricing research would include all of the
Q157: The first step in the marketing research
Q159: The objectives of the marketing research study
Q160: Research conducted early in the research process
Q161: _ involves observing and/or describing a phenomenon,
Q162: A research study that seeks to determine
Q163: A disadvantage of using secondary data to
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