The price/quality positioning strategy position goods and services in terms of price and quality.
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Q32: Differentiated marketing is where the product is
Q33: Concentrated marketing is the process of selecting
Q34: Undifferentiated marketing is the process of selecting
Q35: While the undifferentiated marketing strategy may appear
Q36: An attribute/benefit positioning strategy used a product's
Q38: The product user strategy focuses on a
Q39: Products using a product class positioning strategy
Q40: When a firm compares its brand to
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Q42: Brands can be mapped on a positioning
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