Products using a product class positioning strategy differentiates themselves as leaders in a product category, as they define it.
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Q34: Undifferentiated marketing is the process of selecting
Q35: While the undifferentiated marketing strategy may appear
Q36: An attribute/benefit positioning strategy used a product's
Q37: The price/quality positioning strategy position goods and
Q38: The product user strategy focuses on a
Q40: When a firm compares its brand to
Q41: Positioning is largely about perception-it is the
Q42: Brands can be mapped on a positioning
Q43: _ is the shotgun approach to segmentation.
A)
Q44: Mass marketing involves
A) the process of identifying
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