_____ is the shotgun approach to segmentation.
A) Mass marketing
B) Segment marketing
C) Micromarketing
D) Target marketing

Name: _____ is the shotgun approach to segmentation. A) Mass marketing B) Segment marketing C) Micromarketing D) Target marketing
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Question

Quizplus · Accepted Answer

Mass marketing is the shotgun approach to segmentation as it involves targeting a broad audience with a single marketing strategy, rather than focusing on specific segments.

_____ Is the Shotgun Approach to Segmentation