In determining the feasibility of producing low-rider jeans for adult women, Guess is investigating if adult women wearing low-rider jeans is a fashion that is here to stay or if it is just a short-term fad. This analysis is an example of assessing the _____ of the market segment considered.
A) measurability
B) substantiality
C) stability
D) actionability

Question

Quizplus · Accepted Answer

Guess determining if a fashion that is here to stay or if it is just a short-term fad is an example of assessing the stability of the market segment considered.

In Determining the Feasibility of Producing Low-Rider Jeans for Adult