In assessing the effectiveness of a market segmentation approach, stability is the
A) degree to which individual market segments are easy to identify and measure
B) degree to which a segment is large enough and profitable enough to warrant investment
C) degree to which segment consumer preferences are stable over time
D) ability to communicate with and reach the target market

Question

Quizplus · Accepted Answer

Stability refers to the consistency of consumer preferences within a segment over time, ensuring that the segment remains relevant and effective for targeting.

In Assessing the Effectiveness of a Market Segmentation Approach, Stability