In assessing the effectiveness of a market segmentation approach, _____ is the degree to which preferences are stable, rather than changing, in a market segment.
A) substantiality
B) stability
C) accessibility
D) actionability

Question

Quizplus · Accepted Answer

Stability refers to the degree to which preferences remain consistent over time within a market segment, making it a key factor in assessing the effectiveness of a market segmentation approach.

In Assessing the Effectiveness of a Market Segmentation Approach, _____