Proctor & Gamble produces several brands of laundry detergents such as Tide, Cheer, Era, Gain, etc., each aimed at a different segment of the laundry detergent market. This is an example of

Question

Quizplus · Accepted Answer

Proctor & Gamble's strategy of producing different brands for different market segments is an example of differentiated marketing, where a company targets multiple market segments with a different offering for each.

Proctor & Gamble Produces Several Brands of Laundry Detergents Such