Toyota, Daewoo, and Philips advertise the value of their products. This is an example of _____ product positioning, which positions goods and services in terms of price and quality.
A) attribute/benefit
B) price/quality
C) use or application
D) product user
Correct Answer:
Verified
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Q96: Concentrated marketing
A) is the process of identifying
Q97: Undifferentiated marketing
A) is the process of identifying
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Q101: Wal-Mart advertises the savings and value of
Q102: A bicycle manufacturer positions its products in
Q103: The _ positioning strategy is the process
Q104: The _ positioning strategy focuses on the
Q105: The _ positioning strategy is used to
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