Not all market segments are financially feasible for a company to explore because
A) they may be too small
B) their characteristics are not that different from the population as a whole or other market segments
C) a or b
D) none of the above

Question

Quizplus · Accepted Answer

A market segment may be too small to justify the costs of targeting it, or it may not be distinct enough from other segments to warrant a separate marketing strategy.

Not All Market Segments Are Financially Feasible for a Company