Marketing managers are especially interested in the market segment of consumers who
A) are heavy users of product
B) are willing to change the brands they purchase frequently
C) are from the same social class
D) have the same interests, opinions, and attitudes

Question

Quizplus · Accepted Answer

Heavy users of a product are more likely to be loyal customers and to purchase more of the product in the future.

Marketing Managers Are Especially Interested in the Market Segment of Consumers