In assessing the effectiveness of a market segmentation approach, _____ is the degree to which a market segment is large enough and profitable enough to warrant an investment.
A) measurability
B) substantiality
C) actionability
D) accessibility
Correct Answer:
Verified
Q150: The _ business market segment consists of
Q151: Of the four behavioral business market segments,
Q152: Of the four behavioral business market segments,
Q153: In order for segmentation to be effective,
Q154: In assessing the effectiveness of a market
Q156: In assessing the effectiveness of a market
Q157: In assessing the effectiveness of a market
Q158: Companies can use all of the following
Q159: Many companies use a _, which entails
Q160: A niche strategy would be an example
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