In assessing the effectiveness of a market segmentation approach, _____ is the extent to which marketers are capable of designing marketing programs that can effectively reach the market segment.
A) substantiality
B) stability
C) accessibility
D) actionability

Question

Quizplus · Accepted Answer

Actionability refers to the extent to which marketers can design marketing programs that can effectively reach the market segment.

In Assessing the Effectiveness of a Market Segmentation Approach, _____