Match characteristics of each group with the VALS category :
-Concerned with safety and security, they focus on meeting needs rather than fulfilling desires, are brand loyal, and purchase discounted products.
A) Innovators
B) Thinkers
C) Achievers
D) Experiencers
E) Believers
F) Strivers
G) Makers
H) Survivors

Question

Quizplus · Accepted Answer

Survivors are characterized by their focus on safety and security, meeting needs over desires, brand loyalty, and preference for discounted products.

Match Characteristics of Each Group with the VALS Category