Match characteristics of each group with the VALS category :
-Successful, sophisticated, and receptive to new technologies, their purchases reflect cultivated tastes for upscale products.
A) Innovators
B) Thinkers
C) Achievers
D) Experiencers
E) Believers
F) Strivers
G) Makers
H) Survivors

Question

Quizplus · Accepted Answer

Innovators are characterized by their success, sophistication, and openness to new technologies, often purchasing upscale products that reflect their cultivated tastes.

Match Characteristics of Each Group with the VALS Category