Match characteristics of each group with the VALS category :
-Goal-oriented, conservative, and committed to career and family, they favor established, prestige products that demonstrate success to peers.
A) Innovators
B) Thinkers
C) Achievers
D) Experiencers
E) Believers
F) Strivers
G) Makers
H) Survivors

Question

Quizplus · Accepted Answer

Achievers are goal-oriented, conservative, and committed to career and family. They favor established, prestige products that demonstrate success to their peers.

Match Characteristics of Each Group with the VALS Category