Match the tag lines given below with the positioning strategy that is being used for :
-"A computer with all of the features of Dell, but at a lower price."
A) attribute/benefit positioning
B) price/quality positioning
C) use or application positioning
D) product user
E) product class
F) competitor

Question

Quizplus · Accepted Answer

The tagline directly compares the product to Dell, indicating a positioning strategy based on competition.

Match the Tag Lines Given Below with the Positioning Strategy