Match the tag lines given below with the positioning strategy that is being used for :
-"The fastest computer on the market."
A) attribute/benefit positioning
B) price/quality positioning
C) use or application positioning
D) product user
E) product class
F) competitor

Question

Quizplus · Accepted Answer

The tagline "The fastest computer on the market" highlights a specific attribute or benefit of the product, which is its speed, thus using attribute/benefit positioning.

Match the Tag Lines Given Below with the Positioning Strategy