The more an individual has at stake in a purchase decision, the higher will be his or her involvement in the decision and the more forceful he or she will be during the decision-making deliberations.
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Q19: The buying center can involve as few
Q20: The roles within the buying center can
Q21: Since buying centers involve multiple people making
Q22: Recommendations and comments made by an individual
Q23: Personal objectives such as seeking a promotion,
Q25: Factors determining who will be involved in
Q26: In terms of the buying decision, the
Q27: If company executives or high-ranking personnel are
Q28: For a new-buy situation, all seven steps
Q29: The involvement of members of the buying
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