In terms of the buying decision, the purchase decision in straight-rebuy and modified-rebuy situations will tend to be made by one person while the new-task buy decision will be made by the group or by at least several members of the buying center.

Question

Quizplus · Accepted Answer

In terms of the buying decision, the purchase decision in straight-rebuy situations will tend to be made by one person while the modified rebuy or the new-task buy decision will be made by the group or by at least several members of the buying center.

In Terms of the Buying Decision, the Purchase Decision in Straight-Rebuy